Location
CC 212
Start Date
3-8-2017 3:30 PM
End Date
3-8-2017 4:30 PM
Description
Global access to the Internet has created a virtual landscape where our browsing habits are open-sourced, gathered and then our web activities are overloaded with predictive or persuasive sliced information. Companies invest billions of dollars to buy and sell consumer information gathered from tracking our searches and internet habits without our knowledge or consent. Companies input gathered information into complex neural networks that produce predictive and persuasive analytics to increase our consumption and beliefs. An algorithm assumes our future consumer behaviors, but does it fail to understand our attitudes about the persuasion approach itself?
How Predictive Analytics Persuade the Way We Think and Make Decisions
CC 212
Global access to the Internet has created a virtual landscape where our browsing habits are open-sourced, gathered and then our web activities are overloaded with predictive or persuasive sliced information. Companies invest billions of dollars to buy and sell consumer information gathered from tracking our searches and internet habits without our knowledge or consent. Companies input gathered information into complex neural networks that produce predictive and persuasive analytics to increase our consumption and beliefs. An algorithm assumes our future consumer behaviors, but does it fail to understand our attitudes about the persuasion approach itself?