Event Title
How to Better Serve Learners: Running a Basic Conjoint Analysis in Qualtrics Research Suite
Location
OCB 142
Start Date
1-8-2018 1:30 PM
End Date
1-8-2018 2:30 PM
Description
A conjoint analysis refers to a common survey technique used in marketing and the social sciences (particularly political science) that offers respondents a closed selection of features from products and services, but also political contexts, elections, and other choice situations. The Qualtrics Research Suite offers a step-wise self-explicated model that walks respondents through the deconstructed available features of the target product/service/context, and the related attributes and / or levels. This presentation introduces the conjoint analysis feature, how to set up the feature, and the available analytics. (This will show only one of the available conjoint analyses on Qualtrics; several others are available with an extension to a base Qualtrics license. Also, others may use Qualtrics for information-gathering for their own more complex conjoint analyses choice-based/discrete choice, adaptive choice-based, menu-based, and MaxDiff if they are comfortable running their own fractional factorial analyses in a tool like IBM’s SPSS.)
How to Better Serve Learners: Running a Basic Conjoint Analysis in Qualtrics Research Suite
OCB 142
A conjoint analysis refers to a common survey technique used in marketing and the social sciences (particularly political science) that offers respondents a closed selection of features from products and services, but also political contexts, elections, and other choice situations. The Qualtrics Research Suite offers a step-wise self-explicated model that walks respondents through the deconstructed available features of the target product/service/context, and the related attributes and / or levels. This presentation introduces the conjoint analysis feature, how to set up the feature, and the available analytics. (This will show only one of the available conjoint analyses on Qualtrics; several others are available with an extension to a base Qualtrics license. Also, others may use Qualtrics for information-gathering for their own more complex conjoint analyses choice-based/discrete choice, adaptive choice-based, menu-based, and MaxDiff if they are comfortable running their own fractional factorial analyses in a tool like IBM’s SPSS.)