C2C Digital Magazine

Article Title

Book review: Improving human decision-making by reducing bias and noise


This book review explores the main concepts behind Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein’s “Noise: A Flaw in Human Judgment” (2021). The book offers a “noise audit” tool for organizations and practical ideas for reducing bias and noise in decisionmaking for individuals and groups.