Exploring People's Preferences in Defined Contexts with Conjoint Analysis in Qualtrics

Authors

Shalin Hai-Jew, Kansas State UniversityFollow

Recommended Citation

Hai-Jew, Shalin (2018) "Exploring People's Preferences in Defined Contexts with Conjoint Analysis in Qualtrics," C2C Digital Magazine: Vol. 1: Iss. 9, Article 17.
Available at: https://scholarspace.jccc.edu/c2c_online/vol1/iss9/17